Thursday, July 13, 2006

Call quality, anyone?

(doo doo doo ... Uptown girl) ringtone on my cellphone

Me: Hello SP here.

Voice:
Hello sir, this is XYZ from Citibank.

Me: OK.

Voice: Do you want to take a personal loan?

Me: Why?

Voice: Just asking...

Me: No.
Don't these people have any call quality checks? What's the point with these calls? Will they ever get a customer this way?

Seriously, I had once done telesales for a few months, and am generally not rude to salespeople. "Why?" is the perfect hook to start a conversation. Seems to me that these people are a) Not trained at all at outbound calling; b) not really interested in getting a client, all they really care about is getting their call numbers done.

This just fails me, what are these folks being paid for? For “just asking”? And this is not the first time. Just yesterday, another company called up to sell credit cards. I asked the person what this credit card has which my credit card does not. And in reply she says, “Do you want it or do you not want it”?

I know that telemarketing is a good ploy. But with many credit card and personal loan companies getting into telemarketing just because the rest of the world has, and not really giving a damn about training their people to actually sell, and I’m sure not tracking agent performance (in terms of on-call performance and client targets) either, all that they have managed to end up being is of nuisance. And useless salespeople such as this ‘just asker’ continue to hold a job.

0 comments: